sábado, 24 de diciembre de 2011

Liquid Filler Private Labels Manufacturing - Lotions and Serums, Toners and Cremes

Okay so your company is doing quite good and you have a loyal following of customers and consumers willing to buy your products health care products - your branding and marketing is absolutely excellent, and you even have special containers which set your product apart from your competitors. You've done a great job with differentiation and you have a product line, which can compete with the top brand names in the country for cosmetic products, but just having the best containers, best marketing, and best branding is not enough.


What you need is a good solid laboratory and liquid filler manufacturing contractor to help you with your private label needs. Someone who can take your containers and fill them up with the lotions, creams, toners, and even spot treatments that you need to sell. A fulfillment house if you will for your liquid products. And, since your products may be seasonally needed by customers, or your retail customers wish to stock up for the Christmas holidays, you need a fulfillment house with a flexible service.


Also, you need a fully compliant company with the best management practices in the industry, and one which is certified and registered with the FDA. They must have a competent staff so that when they are mixing the various chemicals they know what they can and cannot do. They need to know how much of each to put in the formula, and even how to modify the formula to get the results that you intend, the results that your customers demand.


That's a tall order isn't? Sure it is but that's the minimum required if you want to compete in this business. After all, just about every grocery store, drugstore, and large retailer has their own private label products. And every high-end cosmetic company also has a complete product line, not only for their high-end users, but often, for their second-tier customers as well. That is who you will be competing with, and that's why you need the best.


More and more these days your customers will require safety seals, so they can feel comfortable using your product. Also, oxygenation of various ingredients that are used in lotions, and creams can cause irritation to the skin. For instance, many of the most popular fragrances used in nearly 80% of all of the skincare products, shampoos, and soap products must be kept sealed and stored in a cool environment once opened. Therefore, any company you hire must be entrusted to deliver flawless liquid filler for your product lines. Indeed, I hope you will please consider all this.


Additional Reference:


1.-"Wharton on Dynamic Competitive Strategy" by George S. Day and David J. Reibstein, Wiley Publishers, 1997, 465 pages, ISBN: 0-471-17207-3.


Lance Winslow believes that companies should remain efficient by doing what they do best, and hiring out the rest! This article was sponsored by Wasatch Labs; http://www.WasatchContractManufacturing.com specializing in high-quality skin care, anti-aging and liquid manufacturing. Wasatch Labs contact: ops@wasatchcontractmanufacturing.com


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